The Pubic Media Metadata Playbook contains the voice search study conducted in partnership with PBS SoCal. The study sought to understand metadata's role in content discovery technologies.
Goal: To ensure public media shows are found with voice remotes.
How: 1) Leverage open data sources such as IMDb and Wikipedia; and, 2) link open data sources to Member Station websites to boost site credibility.
Benefits: As more cable providers strengthen search features, 4 of the top 5 offer voice remotes. Rather than building custom voice tools, a trend to leverage Google Assistant is building. This playbook explains how to be found by Google Assistant.
