The Entertainment Identification Registry assigns
globally unique identifiers to Creative Works.
What type of creative works does EIDR support?TV, Radio, Web, and Interactive Games among others.
Comcast, TiVo, Movielabs, and CableLabs formed an industry consortium to leverage a shareable identifier. Rarely can a single tool serve all needs within Public Media or even within our individual organizations. Even if one succeeds in doing so initially, business needs change, and external mandates, such as integration with [partners and platforms], mean that you can’t expect to escape pressure to share identifiers.
What is an identifier?
Identifiers, usually an arbitrary number, are used in our everyday lives. From social security numbers to usernames to license plates, we cannot escape the need for shareable identifiers.
Your organization's house number
Main, Recut, Segment, or Special
Order of display
Audio vs. AudioVisual
Title of the Creative Work
Episodic, Anthology, or Mini-series
Original usage of a Creative Work TV, Web, Short, Supplemental or Interactive Material (Games)
Year od date when Creative Work is released to audiences
Main, Recut, Mini-series
Season number displayed to viewers
The language the title is written in
Working title vs. final title.
HD vs. SD
Version of the storyline Original, Censored, Extended, Shortened
First network that released the show.
Country of Origin
Derived from the production company's mailing address
Predominant language spoken in the Creative Work
Downloadable Tip Sheets
Download helpful reminders on how to register shows into the EIDR Registry.
Who can become an EIDR member?
PBS Member Stations with local productions
The PBS Publicity team registers all PBS greenlit content. PBS Producers, Should you desire to register your content during production, you may either:
1) Become an EIDR member or 2) Use the Title Registrar's online service