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Prioritizing metadata to enable audiences
to encounter Public Media content without friction.
What is metadata? Information in context.
As platforms and channels proliferate, common metadata is the currency to connect audiences to Public Media content that was not explicitly sought out. Audiences are faced with an abundance of content across rapidly growing VOD libraries. Fatigued, search, recommendation and discovery (SRD) engines have become the norm to uncover what-to-watch.
Metadata-driven discovery norms that we are tracking include:
The Cost of Doing Nothing
Audiences recommendation engines to uncover content to match their interests. These engines leverage common metadata - widely accepted across the entertainment industry as a whole.
Recommendations prioritize titles over brands. To ensure encounter Public Media content in their recommendations, Public Media specific data models need replacing with common metadata and common concepts.
Focus on the metadata with a direct Audience impact
Metadata management is not about all. Examine your current landscape of email, reports, and portals then focus on what audiences see.
Map each metadata element/field to an accountable person
Today's landscape requires metadata to be captured correctly + early. Identify who captures metadata as it enters into the organization. READ MORE
Establish one place where shared show information is retrievable
Data democratization is the ability for show information to be easily accessible within a reasonable time-frame and without tech assistance.
Why do we have silos of inconsistent metadata?
The basic answer is, trust.
To be successful at a job, you need to understand the business. Considering the vast media horizon, ready access to information is essential. A data democracy is measured by business a professional's ability to locate, interpret, and retrieve information. Sounds easy. Rarely do colleagues share a common understanding of even basic business terms like “show” or “program.” And even if they do today, those meanings change over time.