Prioritizing metadata to enable audiences
to encounter Public Media content without friction.

What is metadata? Information in context.

As platforms and channels proliferate, industry-standard metadata is what connects audiences to Public Media content. Faced with an abundance of content across dozens of rapidly growing video-on-demand platforms, audiences are overwhelmed. Search, recommendation and discovery (SRD) engines help audiences tired of scrolling decide what to watch.

Metadata-driven tools for content discovery that we are tracking include:

Get Started in 3 Steps
 

Focus on high-value metadata with a direct impact to audiences
Metadata management is not about all. Focus on metadata displayed to audiences.

Map each metadata element to an accountable person/custodian
Identify who captures metadata as it enters the organization and focus on correctness.

Establish one place where show information is retrievable by all
Create a Data Democracy where show information is findable w/o tech assistance.