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Public Media Metadata Co-op

Metadata Governance is not about all information.

There will always be information that is local, sensitive, highly specialized, or that for some other reason should not, or need not, be managed at an enterprise level. Metadata Governance is about forming a culture where high-value show information is consistent and shared across the organization. This is especially important at a time when content discovery technologies, such as voice search and voice assistants, are now metadata-driven.

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Building A Metadata Governance Team

While metadata is everyone's responsibility, start small. Build your team with those who publish metadata to audiences.

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#1
Identify all the platforms where
audiences can watch your content

 

A Content Discovery Portfolio starts the process for an organization to identify its high-value metadata. This does not include sensitive or highly specialized metadata that should not, or need not, be managed at an enterprise level.  

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#2
Identify persons accountable
for each product or service

 

Domain Stewards are senior personnel formally accountable for audience experiences for each platform listed in your organization's Content Discovery portfolio.

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#3
Identify persons who obtain and
publish metadata to audiences

 

Metadata Custodians receive show metadata into the organization, verify its quality, and share metadata external to audience platforms and with peers.

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Data democratization is the ability for information...
to be accessible to the average end-user... 
without requiring outside help. 
- Margaret Rouse, TechTarget.com

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Map each metadata element/field to an accountable person

 

Today's landscape requires metadata to be captured correctly + early. Identify who captures metadata as it enters into the organization. READ MORE

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Establish one place where shared show information is retrievable

 

Data democratization is the ability for show information to be easily accessible within a reasonable time-frame and without tech assistance.

Metadata Tools

Metadata governance drives transparency and consistency around the accessibility, quality, and usability of show metadata. The following grid outlines a starter toolkit to improve the ability for staff to access, retrieve and interpret our high-valued show metadata.