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Public Media Metadata Co-op

1. Identify how metadata travels through your organization.

Metadata management is not about *all* data. Rather, firstfocus on the data that brings value to the organization (metadata Viewers see). Thenfocus on the data from which the organization derives value.

Focus on the metadata with a direct impact on the Viewer.

Examine your current landscape - email, reports, portals. Identify how rich metadata flows into your organization. Flag which data streams are strong versus weak.

Map each field to an accountable staff member.

Data Governance used to be the responsibility of IT and groups dedicated to data management. Today, metadata is a trusted currency making it a company-wide responsibility + asset.

Establish one place where shared metadata is retrievable.

Data democratization is the ability for information to be easily accessible to the average worker. Non-specialists must be enabled to gather and analyze data without help.

2. Align to an accepted industry standard(s).

Interoperability outside and inside the organization is the ultimate goal. The Public Media Enterprise Metadata Management specification aligns to as a global identifier and schema, Movie Labs common metadata and media manifests, and Gracenote for show schedules.

Agree on common terms and definitions.

Rarely do people across the enterprise share a common understanding of even basic business terms like “show” or “program.” For data to be meaningful, its context needs to be clear.

Document fields tracked within each tool, even spreadsheets.

The objective is to store data only once. A simple catalog of applications, reports and services consuming high valued metadata is key.

Capture how data flows from system to system.

The objective is to capture metadata correctly the first time it enters the workflow, and share downstream appropriately.

3. Obtain an EIDR Identifier for New Content Releases

The Entertainment Identification Registry provides a globally unique identifier for each series, episode, season, one-time-only, edit, manifestation, and compilations. The EIDR ID is being adopted by Public Broadcasting to enable identification of public media content across vast content libraries both on-air and on demand.