The PBS Metadata Cohort Program is an annual 6-month initiative offered to Member Stations that teaches practical and proven metadata management practices to enable audiences to encounter Public Media content without friction.
Click here to request enrollment
| Expand Metadata Footprint: Publish local show metadata to open data sources like IMDb and Wikipedia. Member Stations use the Voice Assistant Playbook to move beyond proprietary listing providers such as Gracenote. | Utilize Existing Staff: No dedicated metadata team is required. Identify staff who already publish metadata to audience viewing platforms; these individuals will form the metadata team. | Accessibility: Ensure show metadata is accessible to all staff, regardless of technical ability. High-value show metadata should not be managed within traffic systems. | Focus on High-Value Metadata: Concentrate efforts on high-value show metadata, including genre, front-of-camera talent, above-the-line back-of-camera talent, show title, show duration, list of platforms where the show can be watched, availability/schedule dates, and geographical area availability. |